Our Principles


Live The Dash

Your life is bookended by two dates: the day you entered the world and the day you'll depart. In between those two dates is a dash. And your only job on this earth is to make the very most of that dash.



Inside Out

Our mission is to help you become the best version of yourself. And we believe that this journey - paradoxically - starts with your surroundings. A healthy home is a healthy life.




The Power Of Essentialism

Minimalist living shouldn't look like someone sitting alone in an empty room. It's about creating an environment that makes you more focused, productive and happier in the long run. Get rid of all that's not essential to your well-being.




Good Design = Good Well-Being

Atmosphere & surroundings greatly influence our mindset, thoughts and mood ... and being mindful is what it's all about. A Rolex tells the same time as a dollar-watch and a Ferrari gets you just as far as a Prius.



You Are What You Think

The mind is incredibly powerful, more powerful than you probably give it credit for. Every crazy dream ever made manifest started with one simple thought. Why can't it be yours?



Walk Freely

There is no greater freedom than living exactly as you are. And somehow, oh somehow, at the deepest core of your being you already know exactly who you are. We want to help you express this inner world in your home.